About Us

Our Story

4Front Advisors was founded in 2011 by a group of experts inside and outside the cannabis world who recognized a need for professional leadership in the fledgling medical cannabis industry.

Its team, whose members brought experience gained in the fields of retail, finance, and policy, quickly made a name for itself among operators in the industry who were looking for a partner that could provide a competitive edge when seeking licenses while maintaining a patient-centric philosophy.

To date, 4Front Advisors has helped those partners obtain 50 operating licenses in some of the country’s most competitive state-legal medical cannabis markets.

That track record of success in license procurement, coupled with its unparalleled staff training programs, have gained the 4Front team a reputation for professionalism, integrity, and an ability to successfully navigate complex regulatory environments.

Mission

Be a trusted partner to professional operators in the medical cannabis industry, and in the process help professionalize the industry.

Our Team

Kris Krane

Co-Founder & President

Kris founded 4Front Advisors in 2011. Prior to that, he served as director of client services for CannBe, a pioneer in developing best practices within the medical cannabis industry. Kris has dedicated his career to reforming the nation’s misguided drug policies, having served as associate director of NORML from 2000 to 2005 and executive director of Students for Sensible Drug Policy from 2006 to 2009. He currently serves on the National Cannabis Industry Association board of directors

Leise Rosman

Managing Partner

As Managing Partner of 4Front Advisors, Leise has helped dozens of prospective dispensary and cultivation businesses navigate state-managed competitive application processes. She brings to this role more than a decade of experience managing strategy and operations for leading public policy organizations. Leise resides in St. Louis, Mo., where she is involved in the Missouri Cannabis Industry Association, the New Approach Missouri campaign to legalize medical marijuana in Missouri, and local efforts to start a Women Grow chapter for the state.

Alison Park

Director of Licensing and Regulation

Alison was a member of 4Front Advisors’ founding team, having previously worked at CannBe with Kris Krane and joining him in this new endeavor. Ali is one of the nation’s leading experts in interpreting medical marijuana regulations, ensuring operational compliance with all applicable program and state-imposed requirements. Prior to her role at 4Front and CannBe, Ali served as a leader in the student movement for drug policy reform, serving as president of the Roosevelt University chapter of Students for Sensible Drug Policy and later as chair of the organization’s national board of directors.

Don Schaefer

Director of Operations &Training

Don is responsible for providing dispensary management and operational guidance using 4Front’s industry-leading training platform. Don is an Army vet with multiple U.S. and overseas assignments under his belt. After leaving the military, Don applied his team-building experience to the retail and hospitality sector, where he helped best-in-class brands like Hillstone Restaurants, Starwood, Le Pain Quotidien and Sweetgreen develop their cultures by coaching them to adopt thoughtful recruiting, hiring and training practices. He joined 4Front in early 2014.

Eric Casey

Regulatory Analyst

Eric monitors and analyzes developments in state regulations that specifically impact medical cannabis businesses and 4Front partners. Eric first became interested in drug policy shortly after enrolling at the University of Rhode Island in 2010, where he studied history and political science. He served as president of the university’s chapter of Students for Sensible Drug Policy from 2012 to 2014.